--- title: Cineplex Media Cinema Attention Study image: https://canadiancinemaattention.ca/hubfs/MicrosoftTeams-image%20(67).png --- [French](https://canadiancinemaattention.ca/french?hsLang=en-ca) # Attention ![Lumen-Hubspot-Header_v04](https://canadiancinemaattention.ca/hubfs/Lumen-Hubspot-Header_v04.jpg "Lumen-Hubspot-Header_v04") Attention metrics have risen to the forefront for Canadian marketers and advertisers facing the increasingly difficult task of capturing and holding the attention of consumers in today's fast-paced digital world.  In this first Canadian cinema-based study on attention, English-speaking and bilingual moviegoers were recruited to measure exactly where and how long Canadian cinema audiences are paying attention to the content on-screen and what impact that attention has for brands. ![Unmatched Viewing-1](https://canadiancinemaattention.ca/hs-fs/hubfs/Unmatched%20Viewing-1.jpg?width=880&height=248&name=Unmatched%20Viewing-1.jpg)**UNMATCHED VIEWING  –** From viewable to viewed: Cinema ads are virtually unmissable with 100% of cinema audiences viewing ads on the big screen. ![More time Spent](https://canadiancinemaattention.ca/hs-fs/hubfs/More%20time%20Spent.jpg?width=1920&height=540&name=More%20time%20Spent.jpg)**MORE TIME SPENT ** – Moviegoers spend more time watching ads in cinema, paying on average 80% active attention to on-screen advertisements. Strong cinema attention scores hold across all spot lengths and age groups, and regardless of language preference. ![The Attention Leader](https://canadiancinemaattention.ca/hs-fs/hubfs/The%20Attention%20Leader.jpg?width=1920&height=540&name=The%20Attention%20Leader.jpg)**THE ATTENTION LEADER  –** Cinema ranks #1 in attention paid to advertising with attention scores 2-5X higher than linear and CTV and up to 9X higher than digital video channels. ![Stronger Brand Outcomes](https://canadiancinemaattention.ca/hs-fs/hubfs/Stronger%20Brand%20Outcomes.jpg?width=1920&height=540&name=Stronger%20Brand%20Outcomes.jpg)**STRONGER BRAND OUTCOMES  **– High attention scores in cinema deliver strong impact for brands with 75% average brand recall and a +35% uplift in brand choice. ![Hubspot-Landing Page-Stay Connected Messaging_v02](https://canadiancinemaattention.ca/hubfs/Hubspot-Landing%20Page-Stay%20Connected%20Messaging_v02.jpg "Hubspot-Landing Page-Stay Connected Messaging_v02") --- --- [mailto:sales@cineplex.com](mailto:sales@cineplex.com)